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This is first ever New Year special of E-commerce in China podcast. In the first episode in English we tap into the expertise of Carlos Ma.
Carlos has a native perspective of both Western and Chinese marketing and generously shares it in the episode. Carlos used to work on acquisition of customers thru social media and video platforms and has a strategic perspective of what is happening in the space in the long run and how to work in the Chinese social media space in a sustainable manner.
And always wanted to know but never dared to ask? Carlos explains the concept of Chinese people picking a foreign name.
We also talked about:
Social media
How Carlos Ma’s mum uses TikTok?
Is there a platform to bet on in the long term???
Why your Twitter strategy will not match Weibo
How to avoid ineffective investments in social campaigns in China
Differences to expect between western platform and Chinese “””equivalent”””
Toolkit how to:
Apply mobile first principle
Craft selection of channels depending on your business
Demand data good for your reports vs data good for your revenue
Apply corporate/global technology in the Chinese context
Leverage China relevant evergreens
Websites, emails, sms, wechat, phone calls in the China context
2022 Outlook, this time big outlook section including
Mega themes
Marketing trends
Features from Chinese context to be watched for in the Western platforms
How Carlos would spend 2022 marketing budget
Carlos has a native perspective of both Western and Chinese marketing and generously shares it in the episode. Carlos used to work on acquisition of customers thru social media and video platforms and has a strategic perspective of what is happening in the space in the long run and how to work in the Chinese social media space in a sustainable manner.
And always wanted to know but never dared to ask? Carlos explains the concept of Chinese people picking a foreign name.
We also talked about:
Social media
How Carlos Ma’s mum uses TikTok?
Is there a platform to bet on in the long term???
Why your Twitter strategy will not match Weibo
How to avoid ineffective investments in social campaigns in China
Differences to expect between western platform and Chinese “””equivalent”””
Toolkit how to:
Apply mobile first principle
Craft selection of channels depending on your business
Demand data good for your reports vs data good for your revenue
Apply corporate/global technology in the Chinese context
Leverage China relevant evergreens
Websites, emails, sms, wechat, phone calls in the China context
2022 Outlook, this time big outlook section including
Mega themes
Marketing trends
Features from Chinese context to be watched for in the Western platforms
How Carlos would spend 2022 marketing budget
Jest to odcinek podkastu:
E-commerce w Chinach
Podcast o chińskim e-commerce. Przestrzeń dla eksporterów, importerów marketerów, szefów produktów i wszystkich zainteresowanych sprzedażą przez internet w Chinach. W podkaście rozmawiamy o biznesie w Chinach, oczekiwaniach klientów, komunikacji, platformach social media i e-commerce, o różnicach kulturowych, historiach trudności i przepisach na sukces polskich produktów w Państwie Środka.