:: ::

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. 

LINKS

“ The Hype Handbook ” by Michael F. Schein 

“ The Medici Effect ” by Frans Johansson

“ The Click Moment ” by Frans Johansson

Jest to odcinek podkastu:
Catching the Next Wave

Aga and Łukasz Szóstek inspire leaders to reflect on the possibilities and challenges of 21st-century leadership through inspired conversations with amazing guests. They together discuss topics such as change, innovation, common sense, empowerment and more, each of them unique for one season of their podcast. Join them as they Catch The Next Wave.

Link RSS Zobacz pozostałe odcinki Wesprzyj dobrym słowem
Udostępnij
Kategorie:
Biznes Design Filozofia Kultura Społeczeństwo i Kultura

Informacja dotycząca prawa autorskich: Wszelka prezentowana tu zawartość podkastu jest własnością jego autora

Wyszukiwanie

Kategorie