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A single question often lingers throughout any design process: will it work? Often, the short answer is simply – "No." The long answer? "Noooo!" Dissatisfied, we ponder potential improvements in a search for groundbreaking solutions. We turn to bold overarching schemes, 5-year strategies, time-consuming workshops, sprawling customer journey maps or the obvious almighty cure-all of "Do your research!"... but perhaps the answer is so simple it seems insignificant.
At its core, the design of any product can be broken down into individual interactions between it and the user. This decision-based relationship presents a blank canvas filled with small opportunities, where every single moment can be make-or-break for the user. What does that mean in practice? Well, let's just catch up on the WaysConf to explore why, when designing experiences, you should focus on crafting individual moments that captivate users and shape their behaviors!
PS. Research and all that strategy stuff are actually quite crucial, too.
Jest to odcinek podkastu:
WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!