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Is UX still a creative field? What down to earth designers should know about speculative design.


Creativity is considered a crucial characteristic of successful UX designers. However, more often than not, we rely on established patterns and frameworks to find practical, tried-and-true solutions instead of exploring new frontiers. While this approach may work for the present, we miss the opportunity to shape the future. Can we do better? In this talk, I will explore the role of speculative design and how it can influence both short-term operations and long-term strategy, as well as how this practice can be applied in the UX process.

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