WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!
[ENG] How product management translates into business relationships | Rogoś-Turek & Gruszka | WaysConf 2023
2024-02-01 17:11:50
WaysConf 2024 coming soon! Don't miss anything and follow us!
Knock on effect: how product management translates into business relationships.Welcome to our discussion on stakeholder relationships, where we will explore the crucial role of Product and Account Managers in driving business success. By working together harmoniously, Product and Account Managers can ensure that all product and business goals are aligned and achieved.Product management is essential in shaping business relationships by ensuring that products developed and marketed meet the needs and expectations of customers and stakeholders. This has a significant knock-on effect, strengthening business relationships by driving the right outcomes. Account managers are also critical in managing stakeholder expectations, including executives, investors, and business partners. They must understand the big picture and communicate transparently with all stakeholders, ensuring everyone is aligned and working towards the same objectives.Our experience has shown that building honest relationships with clients is vital for achieving business outcomes and delivering the right product outputs. Transparent collaboration between stakeholders, Account and Product Managers is essential for developing lasting relationships and sustainable products.During our discussion, we will draw on real cases from the nomtek digital studio and present insights from both Product and Account Managers' perspectives.
WaysConf 2024 coming soon! Don't miss anything and follow us!
Knock on effect: how product management translates into business relationships.Welcome to our discussion on stakeholder relationships, where we will explore the crucial role of Product and Account Managers in driving business success. By working together harmoniously, Product and Account Managers can ensure that all product and business goals are aligned and achieved.Product management is essential in shaping business relationships by ensuring that products developed and marketed meet the needs and expectations of customers and stakeholders. This has a significant knock-on effect, strengthening business relationships by driving the right outcomes. Account managers are also critical in managing stakeholder expectations, including executives, investors, and business partners. They must understand the big picture and communicate transparently with all stakeholders, ensuring everyone is aligned and working towards the same objectives.Our experience has shown that building honest relationships with clients is vital for achieving business outcomes and delivering the right product outputs. Transparent collaboration between stakeholders, Account and Product Managers is essential for developing lasting relationships and sustainable products.During our discussion, we will draw on real cases from the nomtek digital studio and present insights from both Product and Account Managers' perspectives.
[ENG] Mid-life crisis: how to survive being a mid and not rage quit | Piotr Schmidtke | WaysConf 2023
2024-02-01 17:11:39
WaysConf 2024 coming soon! Don't miss anything and follow us!Breaking into the design industry is hard and getting harder still. Unfortunately, that’s only the first hurdle. Dropping the “junior” is a big achievement, but it’s also a gateway to a new, challenging environment. In my talk I’ll share my experience and thoughts on the mid-journey: what are the obstacles, how to tackle them, plan your career, job-hunt, and develop your skills. I’ll also dispel some myths regarding the required skills and following The Design Process™.
WaysConf 2024 coming soon! Don't miss anything and follow us!Breaking into the design industry is hard and getting harder still. Unfortunately, that’s only the first hurdle. Dropping the “junior” is a big achievement, but it’s also a gateway to a new, challenging environment. In my talk I’ll share my experience and thoughts on the mid-journey: what are the obstacles, how to tackle them, plan your career, job-hunt, and develop your skills. I’ll also dispel some myths regarding the required skills and following The Design Process™.
[ENG] Designing Accessible Digital Solutions in the Real World: Lessons Learned | Aleksandra Shkurat | WaysConf 2023
2024-02-01 17:11:32
WaysConf 2024 coming soon! Don't miss anything and follow us!Today the majority of product teams understand that accessibility is an essential characteristic of a digital product, not a nice set of low-priority user stories that can die in the backlog. What challenges does a product team face on the way to make an existing product accessible? How does it handle legal issues? I’m going to share my personal experiences and the insights I gained working on improving accessibility of digital products based in Europe and North America. I'll reveal practical tips and lessons learned from real-world projects, where accessibility played a pivotal role. Together, we'll explore how to foster an accessibility-first mindset within design teams and drive positive change in the digital landscape.
WaysConf 2024 coming soon! Don't miss anything and follow us!Today the majority of product teams understand that accessibility is an essential characteristic of a digital product, not a nice set of low-priority user stories that can die in the backlog. What challenges does a product team face on the way to make an existing product accessible? How does it handle legal issues? I’m going to share my personal experiences and the insights I gained working on improving accessibility of digital products based in Europe and North America. I'll reveal practical tips and lessons learned from real-world projects, where accessibility played a pivotal role. Together, we'll explore how to foster an accessibility-first mindset within design teams and drive positive change in the digital landscape.
[ENG] How to build M❤️P (Minimum Loveable Product) instead MVP | Mateusz Martyn | WaysConf 2023
2024-02-01 17:09:48
WaysConf 2024 coming soon! Don't miss anything and follow us!
"Love Will Forgive You Everything" but… "The whole point is that two want it at the same time." Entering the market with a product that users will immediately love is much more difficult than the classic MVP path, but this is the only way to gain market share today. What truly makes a product meet criteria of Minimum Loveable Product, and to what extent are they consistent with the classic MVP concept? This perspective is based on my experience working on a startup within a large organization.
WaysConf 2024 coming soon! Don't miss anything and follow us! "Love Will Forgive You Everything" but… "The whole point is that two want it at the same time." Entering the market with a product that users will immediately love is much more difficult than the classic MVP path, but this is the only way to gain market share today. What truly makes a product meet criteria of Minimum Loveable Product, and to what extent are they consistent with the classic MVP concept? This perspective is based on my experience working on a startup within a large organization.
[PL] User is no longer the king, czyli o projektowaniu praktykocentrycznym | Rudnicki & Skoczek-Colombo | WaysConf 2023
2024-02-01 17:09:40
WaysConf 2024 coming soon! Don't miss anything and follow us!
While it may sound like heresy, user-centered design is slowly wearing out and no longer fits into the complex and dynamic world. There is room for new approaches to design, such as practice-centered design. We will explain what it entails and provide numerous concrete examples from projects in which we have applied it. In our opinion, the practice-centered approach allows for a better understanding of the context in which the product operates, leading to more valuable insights. And as it turns out, it is easy to convince both internal and external clients to embrace it. So, are you ready to make the switch?
WaysConf 2024 coming soon! Don't miss anything and follow us!
While it may sound like heresy, user-centered design is slowly wearing out and no longer fits into the complex and dynamic world. There is room for new approaches to design, such as practice-centered design. We will explain what it entails and provide numerous concrete examples from projects in which we have applied it. In our opinion, the practice-centered approach allows for a better understanding of the context in which the product operates, leading to more valuable insights. And as it turns out, it is easy to convince both internal and external clients to embrace it. So, are you ready to make the switch?
[ENG] Lessons from designing one of the most successful SaaS solutions on the planet | Czyzak & Bober | WaysConf 2023
2024-02-01 17:09:34
WaysConf 2024 coming soon! Don't miss anything and follow us!
Two years on a rocket ship. Lessons from designing one of the most successful SaaS solutions on the planet.
Two years ago, Snowflake decided to locate its major European R&D center in Warsaw. Coming from two different backgrounds (a design studio & a big tech giant): we share our retrospective on two years working at Snowflake. We'll talk about how an extremely collaborative culture, "slow haste," and a strong focus on execution, contribute to an environment where design is the key differentiator. Snowflake proves that SaaS business does not have to be boring and that user experience can be a critical factor in determining the product's success. The founders challenged the assumption that data warehouses must be rigid, siloed, and difficult to use. Against a typical trend in that industry where product development is technology-driven, Snowflake's first acquisition—Numeracy, was for acquiring the best UI for the Data Cloud. Early investment in building a great user experience resulted in unprecedented customer satisfaction and loyalty, which made Snowflake the biggest tech debut in the history of Wall Street.
WaysConf 2024 coming soon! Don't miss anything and follow us!
Two years on a rocket ship. Lessons from designing one of the most successful SaaS solutions on the planet.
Two years ago, Snowflake decided to locate its major European R&D center in Warsaw. Coming from two different backgrounds (a design studio & a big tech giant): we share our retrospective on two years working at Snowflake. We'll talk about how an extremely collaborative culture, "slow haste," and a strong focus on execution, contribute to an environment where design is the key differentiator. Snowflake proves that SaaS business does not have to be boring and that user experience can be a critical factor in determining the product's success. The founders challenged the assumption that data warehouses must be rigid, siloed, and difficult to use. Against a typical trend in that industry where product development is technology-driven, Snowflake's first acquisition—Numeracy, was for acquiring the best UI for the Data Cloud. Early investment in building a great user experience resulted in unprecedented customer satisfaction and loyalty, which made Snowflake the biggest tech debut in the history of Wall Street.
[PL] Research repository - How NOT to fail | Pianka & Kowalczyk | WaysConf 2023
2024-02-01 17:09:28
WaysConf 2024 coming soon! Don't miss anything and follow us!
How often have you been told that investing in a research repository isn’t worth it? Undoubtedly, this is a hot topic in the ResearchOps community, and many companies are struggling with knowledge management. At Appfire, we established a research repository to track, analyze, and summarize our findings while working on the BigPicture PPM app. We’d be happy to discuss our results with anyone considering how to centralize their data meaningfully. We’ll walk you through our process of creating such a repository and show you all the problems and challenges we encountered.
WaysConf 2024 coming soon! Don't miss anything and follow us!
How often have you been told that investing in a research repository isn’t worth it? Undoubtedly, this is a hot topic in the ResearchOps community, and many companies are struggling with knowledge management. At Appfire, we established a research repository to track, analyze, and summarize our findings while working on the BigPicture PPM app. We’d be happy to discuss our results with anyone considering how to centralize their data meaningfully. We’ll walk you through our process of creating such a repository and show you all the problems and challenges we encountered.
[ENG] Ethics in Digital Design: Making informed and responsible decisions | Alexandra Mihai | WaysConf 2023
2024-02-01 17:09:21
WaysConf 2024 coming soon! Don't miss anything and follow us!
In this presentation, we will dive into the topic of design ethics and how it affects the work of designers in the digital world. We will start by defining design ethics and exploring why it is so essential in today's digital design landscape. We will then take a closer look at the different levels of decision-making that designers encounter and the ethical responsibilities and consequences that come with them.
We will look at examples of how ethical considerations can impact design decisions and discuss strategies for navigating ethical dilemmas in your work. Moreover, we’ll analyse dark patterns and unethical design practices. Towards the end, we’ll understand how ethical design principles can positively impact user experiences and build trust with users and other stakeholders.
By the end of this presentation, you'll come away with practical strategies for implementing ethical design principles in your work and a better understanding of how ethical considerations can enhance the effectiveness of your designs.
WaysConf 2024 coming soon! Don't miss anything and follow us!
In this presentation, we will dive into the topic of design ethics and how it affects the work of designers in the digital world. We will start by defining design ethics and exploring why it is so essential in today's digital design landscape. We will then take a closer look at the different levels of decision-making that designers encounter and the ethical responsibilities and consequences that come with them.
We will look at examples of how ethical considerations can impact design decisions and discuss strategies for navigating ethical dilemmas in your work. Moreover, we’ll analyse dark patterns and unethical design practices. Towards the end, we’ll understand how ethical design principles can positively impact user experiences and build trust with users and other stakeholders.
By the end of this presentation, you'll come away with practical strategies for implementing ethical design principles in your work and a better understanding of how ethical considerations can enhance the effectiveness of your designs.
[ENG] The Sweet Taste of Success: Launching Augmented Reality Experiences with Low-Code | Foster & Janes | WaysConf 2023
2024-02-01 17:09:14
WaysConf 2024 coming soon! Don't miss anything and follow us!
The Sweet Taste of Success: Launching Augmented Reality Experiences with Low-Code
Join us to hear how we used low-code technology to design, build and launch an unforgettable activation for a popular global confectionary brand. / As 3D and augmented reality become ubiquitous in modern web design, it’s becoming more important than ever to understand how these technologies can be embedded into your work. / In this talk, discover how we blurred the line between physical and digital, how we created a fun, educational experience to launch a brand new retail product, and learn about the benefits of using tools like Webflow to launch quickly and iterate often in this space.
WaysConf 2024 coming soon! Don't miss anything and follow us!
The Sweet Taste of Success: Launching Augmented Reality Experiences with Low-Code
Join us to hear how we used low-code technology to design, build and launch an unforgettable activation for a popular global confectionary brand. / As 3D and augmented reality become ubiquitous in modern web design, it’s becoming more important than ever to understand how these technologies can be embedded into your work. / In this talk, discover how we blurred the line between physical and digital, how we created a fun, educational experience to launch a brand new retail product, and learn about the benefits of using tools like Webflow to launch quickly and iterate often in this space.
[PL] Twój as z rękawa jest w przeglądarce: DevTools dla projektantów | Patryk Szymanski | WaysConf 2023
2024-02-01 17:08:56
WaysConf 2024 coming soon! Don't miss anything and follow us!O czym?O tym, że jedno z najważniejszych narzędzi pracy UX Designera jest darmowe i kryje się w… przeglądarce.Jako osoby projektujące nie wykorzystujemy pełnego potencjału narzędzi deweloperskich (DevTools w Chrome, Web Inspector w Safari). Są dostępne na wyciągniecie ręki, a jednak korzystamy z nich rzadko, zwykle tylko z kilku podstawowych funkcji.Pokaże m.in. jak:- edytować stronę jak dokument tekstowy- ustawić symulację wolnego internetu, aby przekonać osoby decyzyjne, że może warto popracować nad wagą obrazów- wyłączyć stylowanie, żeby zbadać dostępność- szybko pokazać szefowi jak strona będzie wyglądać w innych kolorach- zrobić izolowany screenshot tylko jednego elementu i szybko przekleić do Figmy- ściągać potrzebne pliki- i wiele więcej…# Dlaczego chce o tym mówić?Mówiąc o narzędziach deweloperskich zwykle skupiamy się na tym, jak korzystają z nich programiści i testerzy. Nie mówimy o tym, że są to równie przydatne narzędzia dla projektantów.Chcę pokazać, że osoby projektujące mogą zaoszczędzić czas edytując i testując “na produkcji”. To nie jedyna korzyść. Korzystanie z narzędzi deweloperskich pozytywnie wpływa na jakość pracy z programistami i programistkami, dzięki czemu tworzymy lepsze produkty.Z mojego doświadczenia wynika, że projektanci (szczególnie początkujący, ale nie tylko) boją się tego, co związane z kodem, czują, że jest to za techniczne.Chciałbym odczarować ten mit i pokazać, że jest to łatwe, przyjemne, i co najważniejsze – przydatna. Misją tego wystąpienia jest obniżenie progu wejścia do korzystania narzędzi deweloperskich przeglądarki.Wyniki mojego kwestionariusza przeprowadzonego na grupie FB “Product & UX Design PL” wskazują, że więcej niż połowa ankietowanych osób zna tylko kilka funkcji narzędzi deweloperskich.Moja prezentacja trafi nie tylko do osób początkujących, ale również do tych, które chcą rozwinąć swoje umiejętności.# Co z tego wyciągną słuchacze?W tej prezentacji pokażę jak dzięki narzędziom deweloperskim:- lepiej komunikować się z deweloperami- przedstawiać pomysły i rozwiązania interesariuszom- testować na produkcji bez angażowania deweloperów- poprawić dostępność swoich projektówSkupię się tych mniej oczywistych funkcjach, aby również zaawansowani projektanci mogli znaleźć coś dla siebie.Z myślą o osobach zupełnie początkujących omówię, jak bez wcześniejszego przygotowania projektanci mogą wykorzystać proste funkcje narzędzi deweloperskich w codziennej pracy.Każdą funkcję opiszę na realnych przykładach z mojej pracy.Na koniec publiczność otrzyma stworzoną przeze mnie listę przydatnych funkcji narzędzi deweloperskich, aby przećwiczyć nowe umiejętności w praktyce.
WaysConf 2024 coming soon! Don't miss anything and follow us!O czym?O tym, że jedno z najważniejszych narzędzi pracy UX Designera jest darmowe i kryje się w… przeglądarce.Jako osoby projektujące nie wykorzystujemy pełnego potencjału narzędzi deweloperskich (DevTools w Chrome, Web Inspector w Safari). Są dostępne na wyciągniecie ręki, a jednak korzystamy z nich rzadko, zwykle tylko z kilku podstawowych funkcji.Pokaże m.in. jak:- edytować stronę jak dokument tekstowy- ustawić symulację wolnego internetu, aby przekonać osoby decyzyjne, że może warto popracować nad wagą obrazów- wyłączyć stylowanie, żeby zbadać dostępność- szybko pokazać szefowi jak strona będzie wyglądać w innych kolorach- zrobić izolowany screenshot tylko jednego elementu i szybko przekleić do Figmy- ściągać potrzebne pliki- i wiele więcej…# Dlaczego chce o tym mówić?Mówiąc o narzędziach deweloperskich zwykle skupiamy się na tym, jak korzystają z nich programiści i testerzy. Nie mówimy o tym, że są to równie przydatne narzędzia dla projektantów.Chcę pokazać, że osoby projektujące mogą zaoszczędzić czas edytując i testując “na produkcji”. To nie jedyna korzyść. Korzystanie z narzędzi deweloperskich pozytywnie wpływa na jakość pracy z programistami i programistkami, dzięki czemu tworzymy lepsze produkty.Z mojego doświadczenia wynika, że projektanci (szczególnie początkujący, ale nie tylko) boją się tego, co związane z kodem, czują, że jest to za techniczne.Chciałbym odczarować ten mit i pokazać, że jest to łatwe, przyjemne, i co najważniejsze – przydatna. Misją tego wystąpienia jest obniżenie progu wejścia do korzystania narzędzi deweloperskich przeglądarki.Wyniki mojego kwestionariusza przeprowadzonego na grupie FB “Product & UX Design PL” wskazują, że więcej niż połowa ankietowanych osób zna tylko kilka funkcji narzędzi deweloperskich.Moja prezentacja trafi nie tylko do osób początkujących, ale również do tych, które chcą rozwinąć swoje umiejętności.# Co z tego wyciągną słuchacze?W tej prezentacji pokażę jak dzięki narzędziom deweloperskim:- lepiej komunikować się z deweloperami- przedstawiać pomysły i rozwiązania interesariuszom- testować na produkcji bez angażowania deweloperów- poprawić dostępność swoich projektówSkupię się tych mniej oczywistych funkcjach, aby również zaawansowani projektanci mogli znaleźć coś dla siebie.Z myślą o osobach zupełnie początkujących omówię, jak bez wcześniejszego przygotowania projektanci mogą wykorzystać proste funkcje narzędzi deweloperskich w codziennej pracy.Każdą funkcję opiszę na realnych przykładach z mojej pracy.Na koniec publiczność otrzyma stworzoną przeze mnie listę przydatnych funkcji narzędzi deweloperskich, aby przećwiczyć nowe umiejętności w praktyce.