WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!
[ENG] Bridging the Gap Between UX Research and Business Goals | Paulina Makuch | WaysConf 2024
2025-02-22 14:58:00
In this session, discover how to effectively align UX research with business objectives to create user-friendly and profitable products. Drawing from my experience as the manager in the largest UX research team in Poland at Allegro.pl, I'll share insights on how impactful research can shape product and service strategies and support the achievement of specific business goals. Learn proven techniques for reducing the gap between UX insights and business targets, ultimately driving better financial outcomes.
Join me to explore practical examples of how UX research enhances strategic planning and accelerates business success. By conducting deep, comprehensive research, we've identified user barriers and leveraged various data types to ensure a holistic understanding. I'll also discuss our methods for balancing multiple business objectives without compromising user experience.
In this session, discover how to effectively align UX research with business objectives to create user-friendly and profitable products. Drawing from my experience as the manager in the largest UX research team in Poland at Allegro.pl, I'll share insights on how impactful research can shape product and service strategies and support the achievement of specific business goals. Learn proven techniques for reducing the gap between UX insights and business targets, ultimately driving better financial outcomes.
Join me to explore practical examples of how UX research enhances strategic planning and accelerates business success. By conducting deep, comprehensive research, we've identified user barriers and leveraged various data types to ensure a holistic understanding. I'll also discuss our methods for balancing multiple business objectives without compromising user experience.
[PL] Praktyka prowadzenia badań z niepełnosprawnymi użytkownikami | Górny & Drezno | WaysConf 2024
2025-02-22 10:56:00
W tym AI nie pomoże. Praktyka prowadzenia badań z niepełnosprawnymi użytkownikami.
Niepełnosprawności nie da się symulować. Modele AI są szkolone bez uwzględnienia potrzeb osób z niepełnosprawnościami.
Znajomość zasad WCAG jest przydatna, warto używać ręcznych i automatycznych narzędzi do testowania dostępności, ale nic nie zastąpi testowania z prawdziwymi, niepełnosprawnymi użytkownikami.
Nasze demo obejmie przykłady aplikacji zawierających nieoczywiste problemy, które mogą być wykryte tylko przez prawdziwego niepełnosprawnego użytkownika.
Podzielimy się naszymi praktycznymi doświadczeniami z badań z udziałem niepełnosprawnych użytkowników, ich zaletami i wyzwaniami z nimi związanymi.
W tym AI nie pomoże. Praktyka prowadzenia badań z niepełnosprawnymi użytkownikami.
Niepełnosprawności nie da się symulować. Modele AI są szkolone bez uwzględnienia potrzeb osób z niepełnosprawnościami.
Znajomość zasad WCAG jest przydatna, warto używać ręcznych i automatycznych narzędzi do testowania dostępności, ale nic nie zastąpi testowania z prawdziwymi, niepełnosprawnymi użytkownikami.
Nasze demo obejmie przykłady aplikacji zawierających nieoczywiste problemy, które mogą być wykryte tylko przez prawdziwego niepełnosprawnego użytkownika.
Podzielimy się naszymi praktycznymi doświadczeniami z badań z udziałem niepełnosprawnych użytkowników, ich zaletami i wyzwaniami z nimi związanymi.
[PL] Empowerment młodych! | Edyta Gawlak | WaysConf 2024
2025-02-21 14:54:00
Empowerment młodych! Jak badać młodzież na przykładzie case study badań agencji Hearts&Heads.
Empowerment młodych! Jak badać młodzież na przykładzie case study badań agencji Hearts&Heads.
[ENG] What happens when an engineer manages a product org? | Adam Dubiel | WaysConf 2024
2025-02-21 14:52:00
Engineers only do refactors and tech debt. Product invents unrealistic deadlines and doesn’t care about quality. Oh, and of course - management doesn’t know what it is doing. Heard any of it lately?
I believe building great products is about finding the sweet spot between processes, structure and culture. Fortunately we can change all of those. Unfortunately, it takes time and a lot of intuition. During this talk I will share my take on how to build and scale product & engineering organisations, all from the point of view of an ex-software engineer turned product & engineering manager.
Engineers only do refactors and tech debt. Product invents unrealistic deadlines and doesn’t care about quality. Oh, and of course - management doesn’t know what it is doing. Heard any of it lately?
I believe building great products is about finding the sweet spot between processes, structure and culture. Fortunately we can change all of those. Unfortunately, it takes time and a lot of intuition. During this talk I will share my take on how to build and scale product & engineering organisations, all from the point of view of an ex-software engineer turned product & engineering manager.
[ENG] The Designer’s Guide to Personal Brand & Passive Income | Naplocha & Kacprzak | WaysConf 2024
2025-02-20 14:49:00
In today’s competitive landscape, having a personal brand is not just crucial but a powerful tool for standing out and attracting opportunities. And let’s not forget the magic words “passive income” – the dream for many. But how do you actually make it happen?
During this talk, we will equip designers with the knowledge and practical tools necessary to effectively build and transform their design brand into an asset for diversifying their income streams. All without pulling your hair out.
Did you know that 73% of tech recruiters and hiring managers consider a candidate’s online presence, including their personal brand, when making hiring decisions? In a world where many candidates are vetted on social media, why not be the one who leverages this to their advantage?
In today’s competitive landscape, having a personal brand is not just crucial but a powerful tool for standing out and attracting opportunities. And let’s not forget the magic words “passive income” – the dream for many. But how do you actually make it happen?
During this talk, we will equip designers with the knowledge and practical tools necessary to effectively build and transform their design brand into an asset for diversifying their income streams. All without pulling your hair out.
Did you know that 73% of tech recruiters and hiring managers consider a candidate’s online presence, including their personal brand, when making hiring decisions? In a world where many candidates are vetted on social media, why not be the one who leverages this to their advantage?
[ENG] North Star metric | Michał Witkowski | WaysConf 2024
2025-02-20 09:47:00
North Star metric, or how analytics can get your team to align and cooperate
When done right, analytics translates your strategy into simple and actionable metrics. Thanks to this, your teams can use them to focus their effort to achieve the biggest impact possible by working on clearly defined, shared goals. In this presentation, you'll learn about the best ways to get there and typical traps and problems to watch out for. Special focus will be given to the North Star metric: the single product metric that, if you can find it, can coordinate and align the efforts of everyone in the product.
North Star metric, or how analytics can get your team to align and cooperate
When done right, analytics translates your strategy into simple and actionable metrics. Thanks to this, your teams can use them to focus their effort to achieve the biggest impact possible by working on clearly defined, shared goals. In this presentation, you'll learn about the best ways to get there and typical traps and problems to watch out for. Special focus will be given to the North Star metric: the single product metric that, if you can find it, can coordinate and align the efforts of everyone in the product.
[ENG] Artificial Managers or Intelligent Managers? | Mateusz Trawinski |WaysConf 2024
2025-02-19 11:45:00
Artificial Managers or Intelligent Managers? What Will Come From The Mix of AI And Management
The impact of AI on developers’ work is already spectacular. But there is another worth considering dimension of AI’s impact - and it is on either management or ways of working. In this speech, I explore the ways in which ChatGPT already transforms how IT teams and companies are managed, how it changes different roles and impacts agile software development methods. I show how ChatGPT can radically improve collaboration and communication, redefine certain practices, and streamline processes. This presentation also includes a plot twist that will reveal more fundamental changes that are still ahead of us all.
Artificial Managers or Intelligent Managers? What Will Come From The Mix of AI And Management
The impact of AI on developers’ work is already spectacular. But there is another worth considering dimension of AI’s impact - and it is on either management or ways of working. In this speech, I explore the ways in which ChatGPT already transforms how IT teams and companies are managed, how it changes different roles and impacts agile software development methods. I show how ChatGPT can radically improve collaboration and communication, redefine certain practices, and streamline processes. This presentation also includes a plot twist that will reveal more fundamental changes that are still ahead of us all.
[PL] Najczęstsze błędy w tworzeniu aplikacji no-code | Marcin Kowalski | WaysConf 2024
2025-02-19 10:19:00
Codziennie widzę, jak początkujący programiści no-code próbują tworzyć aplikacje i ponoszą porażkę. Omówię najczęstsze błędy popełniane podczas tworzenia aplikacji na platformach no-code, takie jak nieodpowiednie planowanie, nadmierne komplikowanie projektów i nieefektywne mapowanie procesów. Przedstawię również najlepsze praktyki, które pomagają uniknąć tych problemów, poparte rzeczywistymi przykładami.
Codziennie widzę, jak początkujący programiści no-code próbują tworzyć aplikacje i ponoszą porażkę. Omówię najczęstsze błędy popełniane podczas tworzenia aplikacji na platformach no-code, takie jak nieodpowiednie planowanie, nadmierne komplikowanie projektów i nieefektywne mapowanie procesów. Przedstawię również najlepsze praktyki, które pomagają uniknąć tych problemów, poparte rzeczywistymi przykładami.
[ENG] Managing emotions in design (systemic approach) | Bartek Lenard | WaysConf 2024
2025-02-18 10:16:00
Bartek will present a holistic, systemic view on individuals, groups, organizations, products and of course users of these products and clients of these organizations. He will take us for an intense ride through different layers of emotional design and emotions management, based on his experience and situations that he found difficult to face. The talk will include designing for users' emotions, analysis of different layers of designers emotions (resulting from: engagement, responsibility, stress, relationship with others), company emotions management (managing expectations, managing crises, understanding users emotions), different types of designers self emotions (personalities, backgrounds, experience, personal situation), dealing with organization culture emotions, following the leaders or doing against all odds, finding motivation, dealing with different types of ego.
Last but not least, Bartek will remind us of some ground rules of emotional design. How often do we forget about it while focusing on business outcomes and deadlines? And is there still a space for emotions in experience design?
Bartek will present a holistic, systemic view on individuals, groups, organizations, products and of course users of these products and clients of these organizations. He will take us for an intense ride through different layers of emotional design and emotions management, based on his experience and situations that he found difficult to face. The talk will include designing for users' emotions, analysis of different layers of designers emotions (resulting from: engagement, responsibility, stress, relationship with others), company emotions management (managing expectations, managing crises, understanding users emotions), different types of designers self emotions (personalities, backgrounds, experience, personal situation), dealing with organization culture emotions, following the leaders or doing against all odds, finding motivation, dealing with different types of ego.
Last but not least, Bartek will remind us of some ground rules of emotional design. How often do we forget about it while focusing on business outcomes and deadlines? And is there still a space for emotions in experience design?