WaysConf Podcast

Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!

Link RSS Link do katalogu Numer katalogowy: 3464 Wesprzyj dobrym słowem
Udostępnij
Kategorie:
Design Kultura

Odcinki od najnowszych:

[ENG] Andre Fangueiro | The Future of UX: AI-Enhanced Workflows and Beyond | WaysConf 2025
2026-01-30 17:00:00

AI is no longer a futuristic concept it’s here, reshaping how designers work, create, and innovate. But how do we ensure AI enhances, rather than replaces, the human touch in UX? In this session, we’ll dive into: AI’s role in UX workflows—from research to prototyping and beyond The shift from human-led to AI-empowered design How to integrate AI tools effectively without losing creativity The impact of AI on productivity, decision-making, and personalization Key Takeaway: AI won’t replace designers but designers who embrace AI will redefine the future of UX.

AI is no longer a futuristic concept it’s here, reshaping how designers work, create, and innovate. But how do we ensure AI enhances, rather than replaces, the human touch in UX?

In this session, we’ll dive into:

AI’s role in UX workflows—from research to prototyping and beyond

The shift from human-led to AI-empowered design

How to integrate AI tools effectively without losing creativity

The impact of AI on productivity, decision-making, and personalization


Key Takeaway: AI won’t replace designers but designers who embrace AI will redefine the future of UX.

[ENG] Gabriela Kłos-Kufel | Digital Signage at Good Lood. Case study. | WaysConf 2025
2026-01-30 14:00:00

The company is quite known in Kraków and Warsaw, some of the audience probably have been our Guests in Good Lood or use our app and also digital signage but few of them know how it was made. The presentation is in case study format, showing the process and insights form user tests. I share what I learned about perception of the design in a vivid, often public spaces, some outcomes I found surprising and totally different from situations that we come across while designing for mobile apps, or websites. The project was implemented partially in no code webflow and partially on our own, I plan also to tell about situations where low code is perfect fit and about those situation when it wont be right choice.

The company is quite known in Kraków and Warsaw, some of the audience probably have been our Guests in Good Lood or use our app and also digital signage but few of them know how it was made. The presentation is in case study format, showing the process and insights form user tests. I share what I learned about perception of the design in a vivid, often public spaces, some outcomes I found surprising and totally different from situations that we come across while designing for mobile apps, or websites. The project was implemented partially in no code webflow and partially on our own, I plan also to tell about situations where low code is perfect fit and about those situation when it wont be right choice.

[ENG] Oleksii Tkachenko | Modern content design team: human expertise AI can’t replace | WaysConf 2025
2026-01-30 10:00:00

The evolving role of content design competence: how AI influences our responsibilities, and what skills are in demand Future-proofing your team’s skills: shifting to strategic work within design competence from IC content delivery approach Building leadership skills: teaching ICs how to influence product direction in cross-functional initiatives (especially important in automation era) Keeping your craft alive: how to keep your team motivated, inspired, and creatively open in era of automation

The evolving role of content design competence: how AI influences our responsibilities, and what skills are in demand

Future-proofing your team’s skills: shifting to strategic work within design competence from IC content delivery approach

Building leadership skills: teaching ICs how to influence product direction in cross-functional initiatives (especially important in automation era)

Keeping your craft alive: how to keep your team motivated, inspired, and creatively open in era of automation

[ENG] Kate Moran | People Won't Use That AI Feature: Major Challenges in AI UX | WaysConf 2025
2026-01-29 17:00:00

The #1 reason people don’t use AI features in products is because they don’t offer any real value. But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features. Learn how established mental models create barriers to discovery, and practical design techniques to overcome these challenges. Kate will provide evidence-based guidance for making your AI features visible, understandable, and valuable.

The #1 reason people don’t use AI features in products is because they don’t offer any real value. But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features.

Learn how established mental models create barriers to discovery, and practical design techniques to overcome these challenges. Kate will provide evidence-based guidance for making your AI features visible, understandable, and valuable.

[PL] ResOps w służbie badaniom | Tomasz Opalski | WaysConf 2024
2025-02-27 09:24:00

ResOps w służbie badaniom - czym jest, jak z nim pracować i co on nam dajeOd kilku lat termin Research Ops pojawia się w Polsce coraz śmielej w kontekście organizacji badań. I bardzo dobrze, bo to, co się za nim kryje daje mnóstwo możliwości w ulepszaniu i usprawnianiu procesów badawczych oraz przepływów pracy w organizacjach. Jakie są najbardziej popularne modele ResOps? Z jakich elementów się przeważnie składają? Jak te elementy możemy odkodować i pracować na nich w swoich firmach? Czy warto/nie warto w tym samym czasie pracować na wszystkich elementach tej układanki? Czym charakteryzujesię dobre badanie? Odpowiedzi m.in. na te pytania znajdziesz w tej prelekcji, która dodatkowo wzbogacona będzie o realne i sprawdzone w boju praktyki rynkowe w zakresie wybranych elementów ResOps.

ResOps w służbie badaniom - czym jest, jak z nim pracować i co on nam dajeOd kilku lat termin Research Ops pojawia się w Polsce coraz śmielej w kontekście organizacji badań. I bardzo dobrze, bo to, co się za nim kryje daje mnóstwo możliwości w ulepszaniu i usprawnianiu procesów badawczych oraz przepływów pracy w organizacjach. Jakie są najbardziej popularne modele ResOps? Z jakich elementów się przeważnie składają? Jak te elementy możemy odkodować i pracować na nich w swoich firmach? Czy warto/nie warto w tym samym czasie pracować na wszystkich elementach tej układanki? Czym charakteryzujesię dobre badanie? Odpowiedzi m.in. na te pytania znajdziesz w tej prelekcji, która dodatkowo wzbogacona będzie o realne i sprawdzone w boju praktyki rynkowe w zakresie wybranych elementów ResOps.

[ENG] From finders to builders: being the first UXR at a company | Julian Della Mattia | WaysConf
2025-02-25 15:17:00

More and more companies are hiring their first ever UXR and this trend will continue in the upcoming years. But being the first researcher at a company is a very special type of challenge. Being the 1st UXR is not just being a “finder”, it’s being a builder: you need to build the infrastructure, the culture and the relationships. In this talk, I’d like to explore what it means to be a builder and how can you get started on this journey.

More and more companies are hiring their first ever UXR and this trend will continue in the upcoming years. But being the first researcher at a company is a very special type of challenge. Being the 1st UXR is not just being a “finder”, it’s being a builder: you need to build the infrastructure, the culture and the relationships. In this talk, I’d like to explore what it means to be a builder and how can you get started on this journey.

[ENG] OOUX & ORCA Explained: Research, Organize, and Commit to Success | Gabriela Ospina | WaysConf 2024
2025-02-25 13:16:00

Navigating the complexities of product development can be daunting, especially when teams lack a complete picture. This session explores the ORCA method, an object-oriented approach that bridges the gaps left between research and design by traditional frameworks. Attendees will dive into real product scenarios, discovering how OOUX and ORCA can be applied from different angles. By understanding system pieces and relationships, teams can improve planning, enhance data strategies, and be confident with designs that align with user thinking. Attendees will learn the principles of Object-Oriented UX (OOUX) and how ORCA fosters a shared understanding, leading to intuitive solutions and efficient development processes. This approach ensures seamless collaboration among product managers, designers, data analysts, researchers, content designers, and engineers, resulting in intuitive solutions and efficient development processes.

Navigating the complexities of product development can be daunting, especially when teams lack a complete picture. This session explores the ORCA method, an object-oriented approach that bridges the gaps left between research and design by traditional frameworks. Attendees will dive into real product scenarios, discovering how OOUX and ORCA can be applied from different angles. By understanding system pieces and relationships, teams can improve planning, enhance data strategies, and be confident with designs that align with user thinking. Attendees will learn the principles of Object-Oriented UX (OOUX) and how ORCA fosters a shared understanding, leading to intuitive solutions and efficient development processes. This approach ensures seamless collaboration among product managers, designers, data analysts, researchers, content designers, and engineers, resulting in intuitive solutions and efficient development processes.

Informacja dotycząca prawa autorskich: Wszelka prezentowana tu zawartość podkastu jest własnością jego autora

Wyszukiwanie

Kategorie