WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!
[ENG] Vitaly Friedman | Inclusive UX: From Gen-Z to Older Adults | WaysConf 2025
2026-02-06 17:00:00
When designing for a specific user group, we often tend to generalize, following assumptions, biases and stereotypes. So how do we design effectively to invite a use group and broaden our user base? How do we design for children and teenagers? How do we adjust our content and design for Gen-Z? What should we keep in mind for older adults? And what about people who have to make critical decisions under stress and time pressure? How should our products adapt for people who are deaf, autistic and neurodivergent?In this session, we’ll dive into practical design patterns to design better — and help everyone get their tasks done better and faster. With plenty of real-life examples and UX guidelines that you can apply to your work right away.
When designing for a specific user group, we often tend to generalize, following assumptions, biases and stereotypes. So how do we design effectively to invite a use group and broaden our user base? How do we design for children and teenagers? How do we adjust our content and design for Gen-Z? What should we keep in mind for older adults? And what about people who have to make critical decisions under stress and time pressure? How should our products adapt for people who are deaf, autistic and neurodivergent?In this session, we’ll dive into practical design patterns to design better — and help everyone get their tasks done better and faster. With plenty of real-life examples and UX guidelines that you can apply to your work right away.
[ENG] Mazur & Kmita | Trust, Stress & Crypto Wallets | WaysConf 2025
2026-02-06 14:00:00
Trust, Stress & Crypto Wallets: How We Built a Research Culture in Web3 Scale-up We’ll share how we built a well-oiled user research operation at Ramp Network, a crypto startup. This case study is packed with real-life examples of what worked, what didn’t, and what we learned along the way. We’ll cover how we got stakeholder buy-in, secured budget, picked tools, and set up processes for both continuous discovery and targeted research. We’ll also show how we educated the organization, involved teams in research, and ultimately changed how the company operates. If the audience wants to see a real example of how to scale user research in a fast-paced startup environment, this talk will provide no-fluff insights and reflections on how to make it happen.
Trust, Stress & Crypto Wallets: How We Built a Research Culture in Web3 Scale-up
We’ll share how we built a well-oiled user research operation at Ramp Network, a crypto startup. This case study is packed with real-life examples of what worked, what didn’t, and what we learned along the way.
We’ll cover how we got stakeholder buy-in, secured budget, picked tools, and set up processes for both continuous discovery and targeted research. We’ll also show how we educated the organization, involved teams in research, and ultimately changed how the company operates.
If the audience wants to see a real example of how to scale user research in a fast-paced startup environment, this talk will provide no-fluff insights and reflections on how to make it happen.
[PL] Weronika Denisiewicz | Od etykiet do ludzi - jak badania UX zmieniły strategię produktową | WaysConf 2025
2026-02-06 10:00:00
Od etykiet do ludzi - jak badania UX zmieniły strategię produktową.
Od etykiet do ludzi - jak badania UX zmieniły strategię produktową.
[ENG] Shai Passal | Beyond the Hype: Our Journey to Understand, Measure, and Build for Trust in AI | WaysConf 2025
2026-02-05 17:00:00
There are shiny AI features everywhere, but building AI experiences that people actually trust and rely on? That's where the real challenge lies. At monday.com, we've learned that AI success isn't measured by how exciting features are, but by how confidently people use them to move their work forward. In this session, Senior UX Researcher Shai Passal shares the ongoing journey she and her team have taken to understand and measure what trust means in AI products, putting humans at the center of AI development. Through research insights and real-world examples, she'll explore how focusing on trust transforms the way teams think about and build AI experiences.
There are shiny AI features everywhere, but building AI experiences that people actually trust and rely on? That's where the real challenge lies. At monday.com, we've learned that AI success isn't measured by how exciting features are, but by how confidently people use them to move their work forward.
In this session, Senior UX Researcher Shai Passal shares the ongoing journey she and her team have taken to understand and measure what trust means in AI products, putting humans at the center of AI development. Through research insights and real-world examples, she'll explore how focusing on trust transforms the way teams think about and build AI experiences.
[ENG] Robert Statkiewicz | Inclusive Research Practices as Engine for Implementing Accessibility | WaysConf 2025
2026-02-05 14:00:00
In this presentation, I will share our journey at Roche, where we have been committed to making digital accessibility a core part of our everyday practices. As a member of the team responsible for implementing Digital Accessibility Program, I will discuss how our efforts go beyond just meeting technical requirements. During presentation, I'll refer to scientific literature and research on accessibility models and programs. I'll introduce theoretical frameworks for inclusive research and design, which are often neglected in accessibility discussions. These frameworks have guided us in developing a comprehensive and thoughtful accessibility strategy. A key part of our journey has been a participatory design project with Roche employees. Participatory group built, drafted, and tested our first Digital Accessibility Policy. They work showed us that understanding your situation first is a key factor to implement meaningful change. During presentation i would refer to our case-study and findings we've done, as they may be also a learnings for whole DE&I and Accessibility community, especially during the ""not-so-welcoming"" US administration. The main message of this presentation is that simply following accessibility technical requirements, off-shelf models may be just not enough to create meaningful change in an *especially: big or world-wide) organization. True transformation requires guiding principles grounded in inclusive research. These principles ensure that accessibility is not just a checklist but a lived practice that benefits everyone. Join me as I share our experiences, the challenges we faced, and the successes we achieved by prioritizing participation and inclusive research. Learn how you can apply these insights to drive accessibility and inclusion in your own organization.
In this presentation, I will share our journey at Roche, where we have been committed to making digital accessibility a core part of our everyday practices. As a member of the team responsible for implementing Digital Accessibility Program, I will discuss how our efforts go beyond just meeting technical requirements.
During presentation, I'll refer to scientific literature and research on accessibility models and programs. I'll introduce theoretical frameworks for inclusive research and design, which are often neglected in accessibility discussions. These frameworks have guided us in developing a comprehensive and thoughtful accessibility strategy.
A key part of our journey has been a participatory design project with Roche employees. Participatory group built, drafted, and tested our first Digital Accessibility Policy. They work showed us that understanding your situation first is a key factor to implement meaningful change. During presentation i would refer to our case-study and findings we've done, as they may be also a learnings for whole DE&I and Accessibility community, especially during the ""not-so-welcoming"" US administration.
The main message of this presentation is that simply following accessibility technical requirements, off-shelf models may be just not enough to create meaningful change in an *especially: big or world-wide) organization. True transformation requires guiding principles grounded in inclusive research. These principles ensure that accessibility is not just a checklist but a lived practice that benefits everyone.
Join me as I share our experiences, the challenges we faced, and the successes we achieved by prioritizing participation and inclusive research. Learn how you can apply these insights to drive accessibility and inclusion in your own organization.
[PL] Joanna Skrzyńska | Lekcje z exit poll - badania bez prawa do błędu | WaysConf 2025
2026-02-05 10:00:00
W niedzielę wyborczą, tuż po zamknięciu lokali wyborczych, miliony Polek i Polaków z zapartym tchem czekają na wyniki exit poll. To badanie wzbudza niespotykane emocje i zainteresowanie, ponieważ niemal natychmiast pokazuje, jak mogą wyglądać wyniki wyborów, a wkrótce potem konfrontowane jest z oficjalnymi danymi PKW. Ta wyjątkowa sytuacja sprawia, że exit poll staje się jednym z najbardziej wyczekiwanych i jednocześnie najbardziej wymagających badań społecznych. W takim badaniu wynik musi być trafiony. Poza błędem oszacowania – choć nawet tego niektórzy nam nie wybaczają – nie ma tu miejsca na potknięcia. I ludzie, i technologia nie mogą zawieść. Każda pomyłka, czy to w doborze próby, zbieraniu danych, czy w ich analizie, może znacząco wpłynąć na precyzję wyników i podważenie wiarygodności nie tylko wykonawcy badania, ale całej badawczej branży. Exit poll – ze swoimi wyśrubowanymi standardami – nie tylko prognozuje wyniki wyborów, ale także dostarcza cennych lekcji na temat jakości i rzetelności badań w ogóle. To też lekcja tego, jak czytać wyniki i gdzie są granice wyciągania z nich wniosków. Bo choć niemal wszystkim wydaje się, że znają się na sondażach, to zdecydowana większość z nas nie jest w tym tak dobra, jak zakłada.
W niedzielę wyborczą, tuż po zamknięciu lokali wyborczych, miliony Polek i Polaków z zapartym tchem czekają na wyniki exit poll. To badanie wzbudza niespotykane emocje i zainteresowanie, ponieważ niemal natychmiast pokazuje, jak mogą wyglądać wyniki wyborów, a wkrótce potem konfrontowane jest z oficjalnymi danymi PKW. Ta wyjątkowa sytuacja sprawia, że exit poll staje się jednym z najbardziej wyczekiwanych i jednocześnie najbardziej wymagających badań społecznych.
W takim badaniu wynik musi być trafiony. Poza błędem oszacowania – choć nawet tego niektórzy nam nie wybaczają – nie ma tu miejsca na potknięcia. I ludzie, i technologia nie mogą zawieść. Każda pomyłka, czy to w doborze próby, zbieraniu danych, czy w ich analizie, może znacząco wpłynąć na precyzję wyników i podważenie wiarygodności nie tylko wykonawcy badania, ale całej badawczej branży.
Exit poll – ze swoimi wyśrubowanymi standardami – nie tylko prognozuje wyniki wyborów, ale także dostarcza cennych lekcji na temat jakości i rzetelności badań w ogóle. To też lekcja tego, jak czytać wyniki i gdzie są granice wyciągania z nich wniosków. Bo choć niemal wszystkim wydaje się, że znają się na sondażach, to zdecydowana większość z nas nie jest w tym tak dobra, jak zakłada.
[PL] Paweł "Nowy" Nowak | Wprowadzenie do nauki o złożoności | WaysConf 2025
2026-02-04 17:00:00
Wprowadzenie do nauki o złożoności.
Wprowadzenie do nauki o złożoności.
[ENG] Karol Kłaczyński | How (not) to talk to your customers | WaysConf 2025
2026-02-04 14:00:00
Introducing discovery interviews into product development in Brand24. A story of how Brand24 started with product discovery interviews to find matters important to our customers quicker, from building mostly on feeling and proxy feedback to decisions based on the mix of direct conversations, relevant data and intuition. What can you expect from the talk - things that worked well, challenges we faced, how to talk to customers to get as much unbiased information as possible and examples from my own experience.
Introducing discovery interviews into product development in Brand24.
A story of how Brand24 started with product discovery interviews to find matters important to our customers quicker, from building mostly on feeling and proxy feedback to decisions based on the mix of direct conversations, relevant data and intuition. What can you expect from the talk - things that worked well, challenges we faced, how to talk to customers to get as much unbiased information as possible and examples from my own experience.
[PL] Piotrek Birski | Chaos – wzrost – struktura czyli o zarządzaniu produktem w trzech aktach | WaysConf 2025
2026-02-04 10:00:00
Jak wygląda zarządzanie produktem, gdy firma liczy 10 osób? A jak, gdy zatrudnia 100... albo 1000? Bazując na własnym doświadczeniu, chcę powielić się tym, jak zmienia się rola Product Ownera w różnych typach organizacji oraz z jakimi wyzwaniami mierzy się zespół produktowy w firmie, która dynamicznie się rozwija – przechodząc drogę od startupu, przez fazę scaleupu, aż po dojrzałą korporację.
Jak wygląda zarządzanie produktem, gdy firma liczy 10 osób? A jak, gdy zatrudnia 100... albo 1000? Bazując na własnym doświadczeniu, chcę powielić się tym, jak zmienia się rola Product Ownera w różnych typach organizacji oraz z jakimi wyzwaniami mierzy się zespół produktowy w firmie, która dynamicznie się rozwija – przechodząc drogę od startupu, przez fazę scaleupu, aż po dojrzałą korporację.
[ENG] Debbie Levitt | Shift From Cycles of Failure to Quality and Value | WaysConf 2025
2026-02-03 17:00:00
Companies sacrifice product, service, and experience quality to “just ship it” or be “fast.” Through cycles of opinions, guesses, and assumptions, we dress up as “hypotheses,” we slowly and inefficiently crawl towards something we claim is “good enough.” We celebrate repeated failures as “good product strategy” and “learning,” but we fail so often that we’re clearly not learning from failures. We must use critical thinking, speak up, and help our teams shift toward cycles of success. We must help our teams refocus on how user-centricity (done well) will accomplish business goals. Great products and services that meet or exceed users’ needs are more likely to lead to increased conversions, revenue, and loyalty. Let’s talk about how to have some of these tough conversations, especially when we’re experiencing frequent failures in our experiments, launches, and product-market fit.
Companies sacrifice product, service, and experience quality to “just ship it” or be “fast.” Through cycles of opinions, guesses, and assumptions, we dress up as “hypotheses,” we slowly and inefficiently crawl towards something we claim is “good enough.” We celebrate repeated failures as “good product strategy” and “learning,” but we fail so often that we’re clearly not learning from failures.
We must use critical thinking, speak up, and help our teams shift toward cycles of success. We must help our teams refocus on how user-centricity (done well) will accomplish business goals. Great products and services that meet or exceed users’ needs are more likely to lead to increased conversions, revenue, and loyalty.
Let’s talk about how to have some of these tough conversations, especially when we’re experiencing frequent failures in our experiments, launches, and product-market fit.