WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!
[ENG] How to deal with "How much"? | Maciej Gratkowski | WaysConf 2024
2025-02-10 16:34:00
How to deal with "How much"? The art and science of design estimations with practical tips to make your life easier.
During the power talk, we'll explore the topic of design estimations and related pre-sales work. There will be two parts of the presentation - the groundwork for estimations (business needs, process, roles, types of estimations, deliverables) and pro tips / best practices on how to close the deal or spot bad apples (based on 10Clouds presales team experience). After the talk, designers and managers will get a bunch of ideas on how to structure or optimize the design estimation process, how to deliver proposals without too much waste, when to propose an additional time for product discovery, and how it might look. Much value guaranteed for design folks dealing with business and those struggling with estimating their work fast and precisely.
How to deal with "How much"? The art and science of design estimations with practical tips to make your life easier.
During the power talk, we'll explore the topic of design estimations and related pre-sales work. There will be two parts of the presentation - the groundwork for estimations (business needs, process, roles, types of estimations, deliverables) and pro tips / best practices on how to close the deal or spot bad apples (based on 10Clouds presales team experience). After the talk, designers and managers will get a bunch of ideas on how to structure or optimize the design estimation process, how to deliver proposals without too much waste, when to propose an additional time for product discovery, and how it might look. Much value guaranteed for design folks dealing with business and those struggling with estimating their work fast and precisely.
[ENG] Results are ready... and then what? | Aga Kaim | WaysConf 2024
2025-02-10 12:08:00
Results are ready... and then what? Research repository & insights managementIt's not surprising that just sending stakeholders a report or showing them slides with insights is not enough to make full use of research results. But how to engage them more in UX research activities and utilize the results effectively, especially working in a small research team (or even solo)? I will share my experiences from building insights management processes and implementing the Condens repository tool at AirHelp, initially as a team of one.
Results are ready... and then what? Research repository & insights managementIt's not surprising that just sending stakeholders a report or showing them slides with insights is not enough to make full use of research results. But how to engage them more in UX research activities and utilize the results effectively, especially working in a small research team (or even solo)? I will share my experiences from building insights management processes and implementing the Condens repository tool at AirHelp, initially as a team of one.
[ENG] Talk to your company like you talk to Siri | Franciszek Georgiew | WaysConf 2024
2025-02-10 11:00:00
This presentation will demonstrate the effective use of AI in businesses, explaining why AI integration is essential to maintain market leadership. It will discuss the role of data as the new currency in business and its optimal use in decision-making. The presentation will highlight the benefits of process automation in improving work quality and saving time, and will emphasize the importance of regular data collection and analysis. Franciszek Georgiew will share insights from his two years of experience working with AI across five companies.
The session is designed for those who view AI as a means to scale their business and increase profits, not just as a topic for casual conversation. The Automation House team has been working on this for two years, so both successes and failures will be discussed. The presentation will focus solely on practical business applications, avoiding academic theories. Participants will hear concrete examples based on insights from experts who use AI daily in their work.
This presentation will demonstrate the effective use of AI in businesses, explaining why AI integration is essential to maintain market leadership. It will discuss the role of data as the new currency in business and its optimal use in decision-making. The presentation will highlight the benefits of process automation in improving work quality and saving time, and will emphasize the importance of regular data collection and analysis. Franciszek Georgiew will share insights from his two years of experience working with AI across five companies.
The session is designed for those who view AI as a means to scale their business and increase profits, not just as a topic for casual conversation. The Automation House team has been working on this for two years, so both successes and failures will be discussed. The presentation will focus solely on practical business applications, avoiding academic theories. Participants will hear concrete examples based on insights from experts who use AI daily in their work.
[ENG] From No-Code to Know-Code: How much tech should designers understand?| Mikolaj Dobrucki | WaysConf 2024
2025-02-09 10:59:00
The lines between design and technology have never been so blurred. AI, no-code platforms, and new breeds of design tools are shaking up established design and development practices. As the industry evolves, designers try to adapt: learning new tools, gaining new skills, staying competitive. From accessibility to performance, from design systems to no-code tools, the learning opportunities are plentiful. But which of them are truly worth it? In this session, we’ll navigate the vast intersection of design and development through the lenses of communication, processes, and tools. I’ll share hands-on insights from working with the best-known companies and top talent worldwide. The takeaways from this talk are heuristic recommendations for designers and their managers. We will identify which skills can maximize design's impact:
1. Communication: The key to maximizing design’s leverage lies in better communication with business and tech teams—knowing when to ask the right questions and how to bring everyone into the conversation. I will cover proven methods and rituals, such as:
* Cross-functional workshops
* Hot seat design reviews
* Team trios
2. Awareness: To ask the right questions, you don’t need to code. But you do need to be aware of the right topics. Here, I will explain the key dependencies designers should be aware of to create highly usable, accessible, and performant solutions from Frame 0, rather than as an afterthought. Examples include:
* How simplifying things can improve accessibility and performance
* Why choosing a component library before designing UIs is preferable to fitting the library to the UI afterward
3. Tools: Even without any coding skills, the choice of design tools can make significant impact. I’ll recommend:
* Using tools that help automate handoff, such as Penpot
* Utilizing no-code and low-code for appropriate tasks
* Choosing quality icon libraries and visual assets
The lines between design and technology have never been so blurred. AI, no-code platforms, and new breeds of design tools are shaking up established design and development practices. As the industry evolves, designers try to adapt: learning new tools, gaining new skills, staying competitive. From accessibility to performance, from design systems to no-code tools, the learning opportunities are plentiful. But which of them are truly worth it? In this session, we’ll navigate the vast intersection of design and development through the lenses of communication, processes, and tools. I’ll share hands-on insights from working with the best-known companies and top talent worldwide. The takeaways from this talk are heuristic recommendations for designers and their managers. We will identify which skills can maximize design's impact:
1. Communication: The key to maximizing design’s leverage lies in better communication with business and tech teams—knowing when to ask the right questions and how to bring everyone into the conversation. I will cover proven methods and rituals, such as:
* Cross-functional workshops
* Hot seat design reviews
* Team trios
2. Awareness: To ask the right questions, you don’t need to code. But you do need to be aware of the right topics. Here, I will explain the key dependencies designers should be aware of to create highly usable, accessible, and performant solutions from Frame 0, rather than as an afterthought. Examples include:
* How simplifying things can improve accessibility and performance
* Why choosing a component library before designing UIs is preferable to fitting the library to the UI afterward
3. Tools: Even without any coding skills, the choice of design tools can make significant impact. I’ll recommend:
* Using tools that help automate handoff, such as Penpot
* Utilizing no-code and low-code for appropriate tasks
* Choosing quality icon libraries and visual assets
[ENG] No-Code isn't just a name—it's a barrier | Michael Udinski | WaysConf 2024
2025-02-09 10:56:00
This talk challenges the industry to abandon the term in favor of language that truly reflects the power and inclusivity of visual development, uniting developers and citizen-developers alike in shaping the future of how software is created.
This talk challenges the industry to abandon the term in favor of language that truly reflects the power and inclusivity of visual development, uniting developers and citizen-developers alike in shaping the future of how software is created.
[ENG] Design is not Tequila. It can’t make everyone happy | Adriano Esteves | WaysConf 2024
2025-02-08 11:06:00
Pain points in creating exceptional websites: From creative potential and purpose, to people and leadership, content, and everything else that enables us to carry the flag of good design.
Pain points in creating exceptional websites: From creative potential and purpose, to people and leadership, content, and everything else that enables us to carry the flag of good design.
[ENG] No-coding your product one iteration at a time. Natalie Pilling & Aleksandra Bis | WaysConf
2025-02-08 10:55:00
Presenting a case study on how to start, build, and iteratively improve your product without writing a single line of code. The purpose is to demonstrate the feasibility and benefits of no-code tools, from idea inception to MVP, and beyond. This topic is crucial for empowering non-technical entrepreneurs and is particularly exciting for designers and product builders, as it allows them to bring their visions to life without relying on developers. The presentation will include practical, real-life examples from two designer-no coder-entrepreneurs.
Presenting a case study on how to start, build, and iteratively improve your product without writing a single line of code. The purpose is to demonstrate the feasibility and benefits of no-code tools, from idea inception to MVP, and beyond. This topic is crucial for empowering non-technical entrepreneurs and is particularly exciting for designers and product builders, as it allows them to bring their visions to life without relying on developers. The presentation will include practical, real-life examples from two designer-no coder-entrepreneurs.
[PL] Jak zaprojektować i zaimplementować Generative AI w swoim produkcie | Aleksandra Wancisiewicz | WaysConf 2024
2025-02-07 15:08:00
Od Pomysłu do Realizacji: Jak zaprojektować i zaimplementować Generative AI w swoim produkcie
Designing the very first Generative AI for a PR SaaS can be a challenge. Recently, we developed an AI Assistant that helps our users write good quality press releases. I will share our process of designing Generative AI - starting from defining business requirements and hypotheses, then going through the design process and collaboration with other stakeholders, ending on what went well and what didn’t. I will also share some tips and tricks for designers - how to navigate through the unknowns around AI and how to design when good practices are not yet set.
Od Pomysłu do Realizacji: Jak zaprojektować i zaimplementować Generative AI w swoim produkcie Designing the very first Generative AI for a PR SaaS can be a challenge. Recently, we developed an AI Assistant that helps our users write good quality press releases. I will share our process of designing Generative AI - starting from defining business requirements and hypotheses, then going through the design process and collaboration with other stakeholders, ending on what went well and what didn’t. I will also share some tips and tricks for designers - how to navigate through the unknowns around AI and how to design when good practices are not yet set.
[ENG] How a good story shaped the future of Booking.com | Miranda Slayter | WaysConf 2024
2025-02-07 10:54:00
For the last couple of years I've led the 180° shift in how design has been influencing product strategy all across my company from the top level board investment decisions to department level roadmaps. I'd be keen to talk about this process and how others could incorporate it. There is a really strong aspect of how I went above and beyond just objectives and design visuals and crafted a strong narrative using good storytelling to get the influence we were after. This topic is important because, as a community, I think we know it's not always easy to get design a seat at the table. I want this talk to inspire and encourage designers to utilise their skills, but maybe through a different lens, to achieve influence which is notoriously difficult.
For the last couple of years I've led the 180° shift in how design has been influencing product strategy all across my company from the top level board investment decisions to department level roadmaps. I'd be keen to talk about this process and how others could incorporate it. There is a really strong aspect of how I went above and beyond just objectives and design visuals and crafted a strong narrative using good storytelling to get the influence we were after. This topic is important because, as a community, I think we know it's not always easy to get design a seat at the table. I want this talk to inspire and encourage designers to utilise their skills, but maybe through a different lens, to achieve influence which is notoriously difficult.
[ENG] AI-Powered UX Content Design: Good Product Content for Everyone! | Ben Davies-Romano | WaysConf 2024
2025-02-06 15:12:00
This talk isn't about adding to any speculation about AI in our space. We’re here to candidly share what we’ve practically learned from integrating AI into our work as content designers. All of us working in design know about the impact of words and language in our products, but despite content design being a growing discipline, many of us still have to work with no or limited content design resources. That's why I want to share how my team and I use AI as a tool to help ""do the words"" in the design process and improve the overall UX.
I'll share concrete tried-and-tested techniques, prompt frameworks for writing superb microcopy without a writer, and inspiration for how you can use AI to supercharge your own content design skills and help you become a well-rounded full-stack UX designer.
This talk isn't about adding to any speculation about AI in our space. We’re here to candidly share what we’ve practically learned from integrating AI into our work as content designers. All of us working in design know about the impact of words and language in our products, but despite content design being a growing discipline, many of us still have to work with no or limited content design resources. That's why I want to share how my team and I use AI as a tool to help ""do the words"" in the design process and improve the overall UX.
I'll share concrete tried-and-tested techniques, prompt frameworks for writing superb microcopy without a writer, and inspiration for how you can use AI to supercharge your own content design skills and help you become a well-rounded full-stack UX designer.