WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!
[ENG] A story on how designers helped rebuild a global company in 6 months | Martin Jancik | WaysConf 2024
2025-02-15 10:09:00
As a big scale-up, we grew significantly over the years, struggling to maintain our speed of delivery and customer focus. This year, we've decided to risk it all and undergo a significant company transformation where design worked directly with the C-suite to achieve our vision for the future. The talk is a hands-on case study of this transformation, failures, and learnings. It focuses on three main areas: 1. how has my leadership style changed? 2. What new expectations (skillsets) do we expect from designers, and how did we change internal team processes? 3. How did these leadership & process changes affect the product & business results? The talk is focused on personal stories, which I hope would inspire designers & product managers to organize shifts in their companies. It also touches on the topic of layoffs, the role of product designers in 2024, and how AI accelerated some of the shifts.
As a big scale-up, we grew significantly over the years, struggling to maintain our speed of delivery and customer focus. This year, we've decided to risk it all and undergo a significant company transformation where design worked directly with the C-suite to achieve our vision for the future. The talk is a hands-on case study of this transformation, failures, and learnings. It focuses on three main areas: 1. how has my leadership style changed? 2. What new expectations (skillsets) do we expect from designers, and how did we change internal team processes? 3. How did these leadership & process changes affect the product & business results? The talk is focused on personal stories, which I hope would inspire designers & product managers to organize shifts in their companies. It also touches on the topic of layoffs, the role of product designers in 2024, and how AI accelerated some of the shifts.
[ENG] The no-code art of turning data into actionable insights | Julia Starun| WaysConf 2024
2025-02-15 10:07:00
Businesses generate increasingly more data but often fail to extract its value. This presentation explores the power of no-code dashboards to convert streams of raw data into actionable insights without complex coding knowledge. Practical cases will show how to democratize data analytics by allowing users of all technical levels to leverage interactive dashboards. We’ll review how to structure your data sources and get a comprehensive picture out of them. The audience gets a roadmap for fostering a data-driven culture within organizations, emphasizing collaboration, agility, and continuous learning.
Businesses generate increasingly more data but often fail to extract its value. This presentation explores the power of no-code dashboards to convert streams of raw data into actionable insights without complex coding knowledge. Practical cases will show how to democratize data analytics by allowing users of all technical levels to leverage interactive dashboards. We’ll review how to structure your data sources and get a comprehensive picture out of them. The audience gets a roadmap for fostering a data-driven culture within organizations, emphasizing collaboration, agility, and continuous learning.
[ENG] Recovering from a Major leadership failure | Dawid Ostrega | WaysConf 2024
2025-02-14 15:07:00
Coasting following a successful project delivery can, and does lead to major failures in subsequent projects.
A real-life case study of a management failure post a major success. The analysis of the recovery process, and an honest retrospective of the changes made.
Coasting following a successful project delivery can, and does lead to major failures in subsequent projects.
A real-life case study of a management failure post a major success. The analysis of the recovery process, and an honest retrospective of the changes made.
[ENG] Leveling Up Inclusivity: Driving Diversity and Inclusion in Games and Beyond | Zuzanna Widz
2025-02-14 09:30:00
The presentation explores the crucial role of inclusivity in gaming and beyond. The presentation delves into how diverse character representation, narrative equity, and accessible design can transform user experience and broaden market reach. Emphasizing why inclusivity isn't just right but smart, I'll discuss strategies for embedding diversity in content creation, illustrate its impact with case studies, and provide actionable steps for practitioners. This session is a call to action for creators to champion change and drive the industry forward, illustrating inclusivity's benefits across all forms of media.
The presentation explores the crucial role of inclusivity in gaming and beyond. The presentation delves into how diverse character representation, narrative equity, and accessible design can transform user experience and broaden market reach. Emphasizing why inclusivity isn't just right but smart, I'll discuss strategies for embedding diversity in content creation, illustrate its impact with case studies, and provide actionable steps for practitioners. This session is a call to action for creators to champion change and drive the industry forward, illustrating inclusivity's benefits across all forms of media.
[PL] Jak się rusza to żyje - rola animacji w identyfikacji marek | Tom Biskup | WaysConf 2024
2025-02-13 11:25:00
Opisanie tego jak dzięki nowoczesnemu internetowi animacja stała się pełnoprawną składową języka komunikacji wizualnej, która jest standaryzowana w brand bookach tak samo jak dotychczas typografia czy kolor. Omówię kilka case study animowanych brandingów z całego świata ze szczególnym zwróceniem uwagi na ruch jako kluczowy składnik.
Opisanie tego jak dzięki nowoczesnemu internetowi animacja stała się pełnoprawną składową języka komunikacji wizualnej, która jest standaryzowana w brand bookach tak samo jak dotychczas typografia czy kolor. Omówię kilka case study animowanych brandingów z całego świata ze szczególnym zwróceniem uwagi na ruch jako kluczowy składnik.
[ENG] Integrating ESG and Product Design | Tamara Binczak | WaysConf 2024
2025-02-13 09:22:00
Integrating ESG and Product Design: Preventing Greenwashing at the Product Design Stage
There is a common misconception that greenwashing is solely a matter of communication, often seen as a marketer's problem. However, this is not the case. By the time a new "green" or "sustainable" product reaches the marketing stage, it is already too late. Resources have been expended on something that likely represents greenwashing in its purest form. The product is neither green nor sustainable and may be susceptible to legal claims if marketed as such. This underscores the importance for product designers to understand what constitutes greenwashing, the definition of sustainable products, and how to leverage European legislation, such as the EU Taxonomy and Green Claims, to their advantage. In this speech, I will offer practical tools and insights on integrating an ESG perspective into product design processes.
Integrating ESG and Product Design: Preventing Greenwashing at the Product Design Stage
There is a common misconception that greenwashing is solely a matter of communication, often seen as a marketer's problem. However, this is not the case. By the time a new "green" or "sustainable" product reaches the marketing stage, it is already too late. Resources have been expended on something that likely represents greenwashing in its purest form. The product is neither green nor sustainable and may be susceptible to legal claims if marketed as such. This underscores the importance for product designers to understand what constitutes greenwashing, the definition of sustainable products, and how to leverage European legislation, such as the EU Taxonomy and Green Claims, to their advantage. In this speech, I will offer practical tools and insights on integrating an ESG perspective into product design processes.
[ENG] Digital Maturity in a Wholesale Organization | Stuart Wainstock | WaysConf 2024
2025-02-12 11:21:00
When you think of PUMA, you might think of our Suedes or an Olympic sprinter winning gold wearing a pair of PUMA spikes. What typically doesn't come to mind is the small team building digital products within the company. In this talk, I'll share the beginnings and foundations of how our DesignOps and Design Systems practice is connecting people, products, and processes.
When you think of PUMA, you might think of our Suedes or an Olympic sprinter winning gold wearing a pair of PUMA spikes. What typically doesn't come to mind is the small team building digital products within the company. In this talk, I'll share the beginnings and foundations of how our DesignOps and Design Systems practice is connecting people, products, and processes.
[ENG] The future of design | Igor Farafonow | WaysConf 2024
2025-02-12 11:04:00
The operatives of design are constant. However the processes that drive design change in time. And designers either create new approaches to their work, either adapt to them. Nowadays design approach towards technology relies on processes as design thinking, google design sprint. We are empowering data and automatizing our toolbox. AI is hacking pieces of our job. It is the right way (e.g. I don't always believe in data driven approach)? How will our work look like in future? What will be the operatives of product and design? What will be the role of a Designer. How will we operate using the toolbox of tomorrow? When I started designing UX, most of us were still using floppy discs and CD ROMs. Now I design innovation for corporates. During my speech I will try to reflect my 16 years of researching and designing the UX distinguishing what's constant and what changes. I will take a look at the design of future.
The operatives of design are constant. However the processes that drive design change in time. And designers either create new approaches to their work, either adapt to them. Nowadays design approach towards technology relies on processes as design thinking, google design sprint. We are empowering data and automatizing our toolbox. AI is hacking pieces of our job. It is the right way (e.g. I don't always believe in data driven approach)? How will our work look like in future? What will be the operatives of product and design? What will be the role of a Designer. How will we operate using the toolbox of tomorrow? When I started designing UX, most of us were still using floppy discs and CD ROMs. Now I design innovation for corporates. During my speech I will try to reflect my 16 years of researching and designing the UX distinguishing what's constant and what changes. I will take a look at the design of future.
[ENG] From Designer to Product Launcher: My Journey of Launching 15+ Apps | Karla Fernandes | WaysConf 2024
2025-02-11 11:28:00
My journey from designer to a successful product launcher. I launched a total of 19 native iOS/Android apps from ideation to the market in just 475 hours. Attendees will walk away with a better understanding of how to take their product ideas from concept to market using no-code tools, and will be inspired to embrace their own creativity and entrepreneurial spirit to bring their ideas to life.
My journey from designer to a successful product launcher. I launched a total of 19 native iOS/Android apps from ideation to the market in just 475 hours. Attendees will walk away with a better understanding of how to take their product ideas from concept to market using no-code tools, and will be inspired to embrace their own creativity and entrepreneurial spirit to bring their ideas to life.
[PL] Od Designera do Gym ownera | Krzysztof Piskorz | WaysConf 2024
2025-02-11 11:02:00
Odkryj jak wykorzystanie procesów projektowych i kreatywności doprowadza do innowacji w branży fitness, zmieniając nie tylko biznes, ale całe doświadczenie związane z siłownią. Ta prezentacja zainspiruje Cię do dostrzeżenia potencjału własnych umiejętności i wprowadzenia zmian w nieoczekiwanych miejscach.
Odkryj jak wykorzystanie procesów projektowych i kreatywności doprowadza do innowacji w branży fitness, zmieniając nie tylko biznes, ale całe doświadczenie związane z siłownią. Ta prezentacja zainspiruje Cię do dostrzeżenia potencjału własnych umiejętności i wprowadzenia zmian w nieoczekiwanych miejscach.