WaysConf Podcast
Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers!
[PL] Who do you fight for? User vs business. | Wojciech Łuczkanyn | WaysConf 2023
2024-02-01 17:07:57
WaysConf 2024 coming soon! Don't miss anything and follow us!
It's really hard to escape from a user perspective in the product industry. And there is a proper reason for that - a product without users does not make any sense (obvious, isn't it?). But on the other side, business stakeholders often require results measured as a monetary gain.
During my presentation I would like to tell you:
- how to comprise user and business goals
- what expectations you can have towards your stakeholders
- how you as a product person can prove your impact on the business
Why do I want to talk about it?
I think it's the most common struggle within product teams that I've been working with so far - that they develop the product, but they can't prove that they have improved anything to the business side. I reckon it is truly important to understand the bigger picture between goals structure within an organization to work efficiently. Once you have that you can contribute even more to the business success alongside taking care of users too.
WaysConf 2024 coming soon! Don't miss anything and follow us!
It's really hard to escape from a user perspective in the product industry. And there is a proper reason for that - a product without users does not make any sense (obvious, isn't it?). But on the other side, business stakeholders often require results measured as a monetary gain.
During my presentation I would like to tell you:
- how to comprise user and business goals
- what expectations you can have towards your stakeholders
- how you as a product person can prove your impact on the business
Why do I want to talk about it?
I think it's the most common struggle within product teams that I've been working with so far - that they develop the product, but they can't prove that they have improved anything to the business side. I reckon it is truly important to understand the bigger picture between goals structure within an organization to work efficiently. Once you have that you can contribute even more to the business success alongside taking care of users too.
[ENG] The power of personalization in the digital customer experience | Andy Kaiser | WaysConf 2023
2024-02-01 17:07:50
WaysConf 2024 coming soon! Don't miss anything and follow us!
The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack. I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.
WaysConf 2024 coming soon! Don't miss anything and follow us!
The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack. I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.
[ENG] Alessio LaisoRebel against the bland: moving toward more personable designs | Alessio Laiso | WaysConf 2023
2024-02-01 17:07:44
WaysConf 2024 coming soon! Don't miss anything and follow us!
Design systems have become a staple of product design, and product designers have increasingly become systems thinkers. While a systems-led approach can simplify the design process and improve collaboration, it often leads to a decrease in personality of the products we build. Curiosity and exploration get tucked away in favour of a lazier approach, and detaching a Figma component feels like an act of rebellion. This talk explores the challenges of designing products that are not only functional but also both cohesive and unique, with real life examples from companies like Hotjar as well as design students. We will talk about embracing possibilities, and emphasize the importance of learning the rules to then break them.
WaysConf 2024 coming soon! Don't miss anything and follow us! Design systems have become a staple of product design, and product designers have increasingly become systems thinkers. While a systems-led approach can simplify the design process and improve collaboration, it often leads to a decrease in personality of the products we build. Curiosity and exploration get tucked away in favour of a lazier approach, and detaching a Figma component feels like an act of rebellion. This talk explores the challenges of designing products that are not only functional but also both cohesive and unique, with real life examples from companies like Hotjar as well as design students. We will talk about embracing possibilities, and emphasize the importance of learning the rules to then break them.
[ENG] Walking the fine line between intuition and insight | Adam Karpisz | WaysConf 2023
2024-02-01 17:07:35
WaysConf 2024 coming soon! Don't miss anything and follow us!
A quick exploration into the delicate balance between relying on instinctive understanding (intuition) and gathering deep understanding through analysis and observation (insight) in digital product design.
In our industry, the allure of the "design process" is undeniable. For every problem, question, quandary or goal, there seems to be a ready out-of-the-box framework, model or procedure. We gladly workshop any idea until we're absolutely sure it's perfect, until everyone put their two cents in. Guided by the elegance of statistics and metrics, we move forward towards final designs only when we’re certain of success.
Outside of big corporations and big budgets, among startups, grassroots initiatives, it doesn’t work that way. More often than not, there isn't time to go through a proper design process, data available is either scarce, old, unusable or just non-existent. Research is whatever we can do during our lunch break. Budgets don't include testing. And yet, we create.
How to walk that thin line between being a craftsman and an artist? When to dig for data and when to trust your gut? Learn from my mistakes.
WaysConf 2024 coming soon! Don't miss anything and follow us!
A quick exploration into the delicate balance between relying on instinctive understanding (intuition) and gathering deep understanding through analysis and observation (insight) in digital product design.
In our industry, the allure of the "design process" is undeniable. For every problem, question, quandary or goal, there seems to be a ready out-of-the-box framework, model or procedure. We gladly workshop any idea until we're absolutely sure it's perfect, until everyone put their two cents in. Guided by the elegance of statistics and metrics, we move forward towards final designs only when we’re certain of success.
Outside of big corporations and big budgets, among startups, grassroots initiatives, it doesn’t work that way. More often than not, there isn't time to go through a proper design process, data available is either scarce, old, unusable or just non-existent. Research is whatever we can do during our lunch break. Budgets don't include testing. And yet, we create.
How to walk that thin line between being a craftsman and an artist? When to dig for data and when to trust your gut? Learn from my mistakes.
[ENG] How to measure the adoption and success of Figma components | Zelenska & Grzegorzak | WaysConf 2023
2024-02-01 17:07:29
WaysConf 2024 coming soon! Don't miss anything and follow us!
Design system analytics: How to measure the adoption and success of Figma components.
Wondering how to use data provided by Figma to measure current state of your designs and lead to better success? How to create KPIs out of component properties? How to make Figma component library analytics helpful in your design work?
We did! Now, we can share with you how we, members of the Infor Design System team, experimented with the Figma metrics to audit and improve our design components library.
Two case studies will demonstrate how we helped improve the success of our design system by translating component properties into KPI to inform design changes and by manipulating Figma analytics to better understand the adoption and usage of components.
No additional plugins were created this work, so any designer who uses Figma can implement similar analytics practices into their workflows to improve their outcomes.
WaysConf 2024 coming soon! Don't miss anything and follow us!
Design system analytics: How to measure the adoption and success of Figma components.
Wondering how to use data provided by Figma to measure current state of your designs and lead to better success? How to create KPIs out of component properties? How to make Figma component library analytics helpful in your design work?
We did! Now, we can share with you how we, members of the Infor Design System team, experimented with the Figma metrics to audit and improve our design components library.
Two case studies will demonstrate how we helped improve the success of our design system by translating component properties into KPI to inform design changes and by manipulating Figma analytics to better understand the adoption and usage of components.
No additional plugins were created this work, so any designer who uses Figma can implement similar analytics practices into their workflows to improve their outcomes.
[ENG] Digital ecology: Do websites contribute to global warming? | Julia Ziebinska | WaysCon 2023
2024-02-01 17:07:20
WaysConf 2024 coming soon! Don't miss anything and follow us!
Have you ever thought about the impact of your online activities on the environment? Do you know the term digital ecology? Join my talk to get familiar with tips and tricks everyone can implement to act more sustainably online.
In the keynote, I am going to talk mainly about websites. Do you know how much CO2 an average website produces? I want to show you how to check the carbon footprint of your website and how to easily improve the result by introducing simple changes. I develop a tool called ec0lint, which can help you in creating more sustainable websites.
WaysConf 2024 coming soon! Don't miss anything and follow us!
Have you ever thought about the impact of your online activities on the environment? Do you know the term digital ecology? Join my talk to get familiar with tips and tricks everyone can implement to act more sustainably online.
In the keynote, I am going to talk mainly about websites. Do you know how much CO2 an average website produces? I want to show you how to check the carbon footprint of your website and how to easily improve the result by introducing simple changes. I develop a tool called ec0lint, which can help you in creating more sustainable websites.
[ENG] The Art of Design Leadership. Are you ready for it? | Adam Bartczuk
2024-02-01 17:07:06
WaysConf 2024 coming soon! Don't miss anything and follow us!
The idea for this Talk comes from my personal experience. The topic will be of particular interest to those looking to advance their careers in team management.
Changing path to being a line manager involves a huge change in duties and responsibilities. Not everyone is aware of this difference. Studies show that many people who are unaware of this can get burned out professionally.
The goal is to build awareness, show alternatives and help those who are interested to become better leaders.
WaysConf 2024 coming soon! Don't miss anything and follow us!
The idea for this Talk comes from my personal experience. The topic will be of particular interest to those looking to advance their careers in team management.
Changing path to being a line manager involves a huge change in duties and responsibilities. Not everyone is aware of this difference. Studies show that many people who are unaware of this can get burned out professionally.
The goal is to build awareness, show alternatives and help those who are interested to become better leaders.
[ENG] Building AI-tools for Business Using the Newest Technology Breakouts | Kurkowski & Fortuniak | WaysConf 2023
2024-02-01 17:06:25
WaysConf 2024 coming soon! Don't miss anything and follow us!
AI-Transformation: Building AI-tools for Business Using the Newest Technology Breakouts
We've been living in the digital transformation era for a really long
time. From early 2023, we're living in the AI-transformation era. In
this speech, we will discuss how to implement cutting-edge business
AI-tools, their limitations, and the process that leads to great
products.
WaysConf 2024 coming soon! Don't miss anything and follow us!
AI-Transformation: Building AI-tools for Business Using the Newest Technology Breakouts
We've been living in the digital transformation era for a really long
time. From early 2023, we're living in the AI-transformation era. In
this speech, we will discuss how to implement cutting-edge business
AI-tools, their limitations, and the process that leads to great
products.
Designing for climate action. Sebastian Gier. DesignWays Conf 2022
2023-02-28 23:20:03
How can designers drive positive climate actions in the digital products they are designing? How do you design for sustainable actions and empower users to take positive action? The talk will share learnings of designing many digital solutions to empower people for more positive climate actions with the climate tech startup Footprint and many insights from user research. You will learn design principles and methods to leverage interactions into the creation process of your digital products - even if the products themselves are not primarily focused on sustainability.In addition, Sebastian will share learnings and stories from many global designers leaders collected through the podcast Designdrives.org and experiences working on sustainability solutions at BMW Group to make the design principles and methods tangible. - The role of design in the context of sustainability, and which areas of the product development and innovation phase designers can get involved and make positive contributions to the final outcome. - Methods and tools for designers to influence processes and general design approaches to come to different results. This will be visualized with different examples and insights from interviewing over 60 global design leaders. - Practical insights and ideas on how to make a brand experience more sustainable and nudge user behavior and habits. Learnings from over 100 user research interviews from the climate tech startup Footprint.
How can designers drive positive climate actions in the digital products they are designing? How do you design for sustainable actions and empower users to take positive action? The talk will share learnings of designing many digital solutions to empower people for more positive climate actions with the climate tech startup Footprint and many insights from user research. You will learn design principles and methods to leverage interactions into the creation process of your digital products - even if the products themselves are not primarily focused on sustainability.In addition, Sebastian will share learnings and stories from many global designers leaders collected through the podcast Designdrives.org and experiences working on sustainability solutions at BMW Group to make the design principles and methods tangible. - The role of design in the context of sustainability, and which areas of the product development and innovation phase designers can get involved and make positive contributions to the final outcome. - Methods and tools for designers to influence processes and general design approaches to come to different results. This will be visualized with different examples and insights from interviewing over 60 global design leaders. - Practical insights and ideas on how to make a brand experience more sustainable and nudge user behavior and habits. Learnings from over 100 user research interviews from the climate tech startup Footprint.